Word: lanolin
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Dates: during 1960-1969
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...Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year. He argues that only a black firm can "get the ear" of modern blacks, but concedes that not even he can communicate with all of them...
...Thai foot shapes, found them to be substantially different from the G.I. foot, then used special lasts for the production of Thai boots, which are expected to wear twice as long. For field troops plagued by the leeches in warm Thai streams, the center produced a repellent with a lanolin base that neither perspiration nor river water will wash away...
...Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis worked wonders for that Greasy Kid Stuff too. And since greasy kids like...