Word: lanvin
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Dates: during 1950-1959
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...Paris, an alert lensman waited in ambush for retired Cinemactress Greta Garbo, 54. caught her without sunglasses as she emerged from the fashion house of Lanvin...
Sunbeam gave up such giveaways because "they don't do much good." Motorola shuns them because they tend to cheapen the product. Lanvin Parfums...
EDOUARD L. COURNAND PRESIDENT LANVIN PARFUMS, INC. NEW YORK CITY
...almond-shaped sack, designers are moving the hemline up, the neckline down, taking in waists, adding pleats, ruffles, tapered skirts, brighter colors all around. And for each new style, there is a new name: side-draped "toga coats" by Jacques Griffe; the slope-shouldered "Sling Drape" by Castillo of Lanvin; the gently indented Egg-Cup Silhouette" by Jacques Heim. Three of the most important "looks" (see cuts) : Pierre Cardin's tapered "Sickle Silhouette," Guy Laroche's bouncy "Flounce Look," Dior Designer Yves Saint-Laurent's loose and swinging "Trapeze Line...
What caused the fuss was Saint-Laurent's "trapeze line": narrow shoulders, shaped bodice and a loose flow with an easy swing ("trapeze") from solar plexus to kneecaps. Like such other top designers as Guy Laroche, Jean Dessės and Lanvin-Castillo, who showed their wares last week, Saint-Laurent has gone to work on the billowy, knee-hobbling chemise-sack dress, the first big change in female fashions since the New Look in 1947. Some made it slimmer, some wider, most flared the hemline and shortened it until it barely covers the knees. Fashion writers hailed Saint...