Word: lanvin
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Dates: during 1960-1969
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...competition from entrepreneurs who sell finished dresses as well as the cloth. Gaining fast are two firms that combine Thai craftsmanship with U.S. design and market their goods to stores from the U.S.'s Bergdorf Goodman and I. Magnin to London's Liberty and Paris' Lanvin...
...pajamas, and panties peeking out from under a chiffon dress to add "a discreet note of eroticism." But the biggest gasps in town greeted a Heim stretch suit patterned like a cobra skin and protected (he says) from charges of indecent exposure by a U.S.-made body stocking underneath. Lanvin stuck to skirts, most of which, in turn, were stuck to panels (of the skinny, streamer variety), while Griffe played the game from both sides of the net, turned some skirts into pants, left others the way they started...
France's top perfume makers-Chanel, Guerlain, Lanvin, Caron and Dior -have long skillfully employed this art to keep themselves fragrantly prosperous, but it has also been used with remarkable success by a relative newcomer to the ranks of the leaders. The newcomer is the house of Marcel Rochas, where le president is Mme. Helene Rochas, who took over the company when her husband died in 1955. Since then she has increased Rochas's busi ness tenfold, turning it into one of the six largest perfume makers in France; its turnover last year...
...years ago, when Elizabeth Arden noticed a sudden sales increase on its Arden for Men line (which includes face cream and face mask, hair spray, brilliantine, three kinds of scent and two shades of powder). Sales doubled in 1962 and are running about 100% higher this year. Revlon and Lanvin have followed Elizabeth Arden into the masculine market; Clairol may soon join the parade...
When the two meet, crrraaaaazy things happen: Dior, Lanvin-Castillo and Cardin trot out their hautest couture; Maurice Chevalier sings a medley of old favorites; Thelma Ritter spouts excerpts from her treatise on contemporary mating habits. Soon all the 25-year-old virgins of Paris, apparently some 50 or 60 strong, go parading in homage to Catherine, patron saint of maidenhood. Woodward tags along, and St. Catherine tells her she'd better stop in at Elizabeth Arden's on the way home. Off go the glasses. On come the yawns...