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France's top perfume makers-Chanel, Guerlain, Lanvin, Caron and Dior -have long skillfully employed this art to keep themselves fragrantly prosperous, but it has also been used with remarkable success by a relative newcomer to the ranks of the leaders. The newcomer is the house of Marcel Rochas, where le president is Mme. Helene Rochas, who took over the company when her husband died in 1955. Since then she has increased Rochas's busi ness tenfold, turning it into one of the six largest perfume makers in France; its turnover last year...

Author: /time Magazine | Title: France: The Well-Groomed Panther | 3/20/1964 | See Source »

...years ago, when Elizabeth Arden noticed a sudden sales increase on its Arden for Men line (which includes face cream and face mask, hair spray, brilliantine, three kinds of scent and two shades of powder). Sales doubled in 1962 and are running about 100% higher this year. Revlon and Lanvin have followed Elizabeth Arden into the masculine market; Clairol may soon join the parade...

Author: /time Magazine | Title: The Market Place: Boys & Girls Together | 11/15/1963 | See Source »

...decide which is which. In it, Paul Newman gamely plays an oversexed newspaperman exiled to the Champs Elysées after meeting too many deadlines with his boss's wife. Joanne Woodward is a department store buyer who treks abroad to pinch designs from Dior, Lanvin-Castillo and Pierre Cardin. Naturellement, she herself wears mannish styles and spectacles-she's a sort of hemidemisemivirgin, "a girl who tried love once but didn't like...

Author: /time Magazine | Title: Cinema: Two Hits with Three Eros | 11/8/1963 | See Source »

When the two meet, crrraaaaazy things happen: Dior, Lanvin-Castillo and Cardin trot out their hautest couture; Maurice Chevalier sings a medley of old favorites; Thelma Ritter spouts excerpts from her treatise on contemporary mating habits. Soon all the 25-year-old virgins of Paris, apparently some 50 or 60 strong, go parading in homage to Catherine, patron saint of maidenhood. Woodward tags along, and St. Catherine tells her she'd better stop in at Elizabeth Arden's on the way home. Off go the glasses. On come the yawns...

Author: /time Magazine | Title: Cinema: Two Hits with Three Eros | 11/8/1963 | See Source »

Good Sport. To suit them, Nona and Sophie still go to Paris twice a year. On their last trip a few weeks ago, they bought "a little of each," says Sophie. "Some customers adore Lanvin. Others like Nina Ricci and Cardin, Givenchy and Balenciaga." After ordering the originals, the ladies buy fabrics, buttons and other necessary materials. Back at the workshop, their custom seamstresses make up duplicates, and Chez Ninon announces a showing. A private one is held for important customers, such as Jackie and Mrs. Dillon; Jackie herself gets the first look at new clothes, if she requests...

Author: /time Magazine | Title: Fashion: Sophie & Nona | 3/23/1962 | See Source »

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