Word: lanza
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...Business of moviemaking can no longer afford to pamper its temperamental stars. This simple fact of Hollywood economics was made abundantly clear last week to Tenor Mario Lanza, Who rode to movie stardom on the success of the musical, The Great Caruso...
...Rome, the heirs of the late great Enrico Caruso were deeply offended by one of the more successful types of U.S. advertising-the tie-in ad. The offending tie-in involved MGM's The Great Caruso, starring Mario Lanza (TIME, Aug. 6), and the Coca-Cola Co., sponsors of Tenor Lanza's U.S. radio show. Caruso's son Enrico Jr., 48,* and 28-year-old Grandsons Enrico and Roberto, were "disgusted" with Coke billboard and poster ads ballyhooing the picture. Not that they had anything in particular against Cokes, explained the younger Enrico, but "we Europeans look...
...Carusos' battle was only half won. Still on tap last week was their suit against M-G-M for depicting Tenor Caruso's life without first getting their consent. Says Grandson Enrico, who looks like a small edition of Tenor Lanza: "The picture is full of historical inaccuracies. It gives the impression that Caruso arrived in the U.S. almost an unknown, that America launched him, glorified him and was responsible for his success. The picture denationalizes my grandfather." Besides, added the family's lawyer-although his point was not included in the legal complaint-the heirs regard...
...annual movie worsts and other things "as Lampy sees them." Lampy is quite perceptive here except in the case of Tales of Hoffman. Of course, most of his worsts, like Alice in Wonderland and Robert Taylor in Quo Vadis, are sitting ducks, but the placing of Mario Lanza under the banner, "biggest argument for stricter immigration laws," is a clever ploy. Lampy shows his baser side only when he calls Franchot Tone "most miscast" for Tone's portrayal of a Boston Brahmin in Here Comes the Groom...
...Tenors (Victor, 2 sides LP). A chance, though not an absolutely fair one, to compare tenors of the past and present. The two sides offer Enrico Caruso, John McCormack, Beniamino Gigli, James Melton, Jussi Bjoerling, Jan Peerce, Set Svanholm, Ferrucio Tagliavini, Giuseppe Di Stefano and Mario Lanza singing favorite arias. Lanza has as good a natural voice as any of them, but it begs for training...