Word: lanzarotta
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Dates: during 1980-1989
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...Olympic Organizing Committee. The companies will spend an additional $500 million on advertising and promotion to trumpet their participation in the hope of boosting prestige and profits. Most sponsors claim to be confident of being paid back amply in public good will and employee morale. Says Xerox Spokesman Sandy Lanzarotta: "If there is anything in the world positive to be associated with, it is the Olympics." Adds Brian Porter, manager of Olympic marketing for Anheuser-Busch, an $11 million sponsor: "We feel the Games are the ultimate in amateur sports. We would be embarrassed not to be involved...
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