Word: lapelled
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Many companies try nonfinancial incentives, but clumsily. Team-building junkets (even to St. Croix) don't work, nor do positive-attitude lapel buttons. Successful motivation requires careful thinking about how to encourage accomplishments that make a difference to the bottom line and how to tailor incentives to individual employees. After a manager in the Tampa, Fla., office of Aetna, for example, started pizza parties tied to quality measures for rank-and-file workers, backlogs fell sharply. (Katzenbach does note that pay is the best motivator for upper-level executives, whose potential earnings from bonuses and stock options are enormous...
...they need be worried about. So when public-health officials at the National Heart, Lung and Blood Institute (NHLBI) decided to spread the word about women's risk of heart disease with a campaign called Heart Truth, they took a page from the cancer advocates' manual, designed their own lapel pin--in the shape of a bright red dress--and sought help from some very highly placed women, starting with the First Lady. "Women take care of all the people in their family--their children, their husbands--but they sometimes don't take care of themselves," says Laura Bush...
...Fuad al-Afghani, a souvenir seller in Amman, made a fortune on Saddam's popularity. He reckons he sold 50,000 items, such as Saddam wristwatches and Scud lapel pins. Last week, as he stood in a shop brimming with copper trays and Bedouin rugs, al-Afghani said he would not be touting Saddam trinkets this time around, not with Jordan's government frowning on the Iraqi President. Al-Afghani still admires the man, but he figures, "Why give myself a headache?" It's the kind of sentiment that signals a romance is breaking up. --With reporting by Amany Radwan/Cairo...
Kerry's campaign is already running with military-style efficiency. When he noticed last summer that his ever present American-flag lapel pin had been lost in the jostle of a South Carolina crowd, the Senator's crack advance man Tom Keady produced a plastic bag full of spares. And Keady saw to it that the bib Kerry was issued for a recent charity ski race in New Hampshire carried the number...
...whole concept of interviews is bizarre; the point of the thing is for people whose sole purpose is to be judgmental to judge you in a situation in which everything from your posture to the lint you forgot to pick off your jacket lapel is being actively scrutinized. Great eye contact? A perfect 10! Ladies—legs crossed demurely at ankles? 10! Limp handshake? Unfortunate, 8. Cell phone go off? Sorry, back to square...