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...customers must be willing to "follow" the company on Twitter. That allows the individual consumer to choose which firms he is willing to get messages directly from. It may not be surprising that "new age" brands like Whole Foods and JetBlue have large followings and older and much larger brands like Kroger (KR) and American Airlines (AMR) do not. Whole Foods and JetBlue have successfully marketed themselves as being "customer-centric" - the kind of companies that would not misuse the access to a customer's private Twitter information. (Read Ashton Kutcher's take on why the Twitter founders made...
...FlyBy guesses The World's Thinking whether Harvard really needs to be paying for the trademark "Pocket Mentor" with more professors leaving the Faculty than joining it, sections growing larger, and professors raising the alarm that departments may get consolidated as a result of Dean Smith's call to "reshape...
...courts are part of a larger governmental structure that remains legitimate," he told TIME. "So long as there is a democratic recourse to change [decisions that Christians consider extreme], I would counsel the church to continue to see the courts as legitimate. Should the California supreme court invalidate Prop 8, it would put that court in direct defiance of the people of California." As long as the initiative process exists, there is a political solution, he said...
...amateur team for charity. "We came up with a slogan for the championship last year - 'Return sportsmanship to football, and let the people's sport remain a people's sport.' " Wang is not alone in his conviction. In recent years, amateur football leagues have started to catch on in larger neighborhoods in Beijing. On May 17, as 12 teams in the Huilongguan Super League played their 9th round, at least four other community championships were being played across Beijing. The Chinese Super League was also concluding its 9th round on the same day, with a 0-0 game between Chongqing...
...Obama ran against. The middle class is promised both a trillion-dollar avalanche of appealing new spending and, in the President's words, a "tax cut - for 95% of working families." Call it the audacity of sophistry. If, as the President claims, his election was a mandate for a larger public sector, then would not the honest and responsible move be to ask everybody to pay at least a little bit more? Is a taxpayer making $95,000 a year such a delicate Faberg� egg that he or she cannot chip in an extra $750 a year to help...