Word: largest
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...largest p.r. companies offer whole teams of specialties within their walls, not unlike systems engineering or medical group practice. A case in point is Hill and Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder...
Growing specialization is also characteristic of the p.r. setups inside big companies. Today, many top executives are looking for men who have had a solid grounding in business administration or finance. Of the 750 largest U.S. companies, 84% now have a public relations department, half of them headed by a vice president. How much influence they have still varies widely among firms. In a survey two years ago, Professor Robert Miller of American University's School of Business Administration found that only 31% of top corporation heads consulted their p.r. men on major policy matters. That situation, Miller finds...
...former Herald Publisher Robert Choate considered selling out to the Globe, then changed his mind. Akerson, then the Herald-Traveler's assistant publisher, joined forces with Choate and newspaper and magazine distributor Harry Garfinkle, largest Herald-Traveler stockholder, to head off the sale. Moving up to the publisher's office, Akerson hired a science and medicine expert, expanded regional coverage, removed ads from the front page and hired new, younger reporters. He reversed the Traveler's circulation decline, but he never managed to eliminate a pollyanna tone that blunted the paper's point and pertinence. Says...
Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers...
...reaction to the "summies" is not difficult to understand. Certainly not all the girls are dumb--Wellesley sends probably the largest contingent other than Radcliffe--and not all of them, tease there hair, wear too much makeup, speak in raucous Brooklyn accents, or sport tight Harvard sweat-shirts. But you notice those. "You don't realize how attached you are to this place," a Harvard junior explained, "until you see it being raped." A Cliffie commented, "During the winter you share Cambridge with 5000 of your won kind, so you don't feel terribly close...