Word: largest
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Dates: during 1980-1989
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...image Sears customers are seeing as they flip through the new fall-winter catalog is the cover picture of Model Cheryl Tiegs, wearing a cardigan sweater and an autumn plaid skirt, her smiling face and long blond tresses beckoning potential buyers into the magic world of America's largest retailer. Sears has taken a fancy to Tiegs, embracing her in its catalog and TV commercials and identifying itself with her wholesome all-American looks. The chemistry has been sizzling. Just two years short of its 100th birthday, the once staid and conservative Sears is showing the friskiness...
Sears is constantly searching to learn who its customers are, what they like, what they are avoiding, how they are changing. It is a vast constituency that Sears kneads, reads, tries to listen to, examines, interprets. Through one of the largest systems of IBM computers outside the U.S. Government, the company keeps track of what is.being bought and where. Each morning just after 7, Merchandise's Brennan enters his office and calls up a display on his computer terminal that can tell him the dollar volume of all Sears stores the previous day. He can also look at sales...
...dryers, almost half of its portable flush toilets. It reaches its customers not only through its more than 800 retail stores but through 2,389 catalog-sales centers in localities that range in size from Los Angeles to Arkville, N.Y. (pop. 600), and Muleshoe, Texas (pop. 4,842). The largest Sears stores are in Troy, N.Y., and Roseville, Mich. The most profitable one is in Honolulu. The smaller catalog stores like the one in Lawrence, Kans., have only a counter stacked with the latest "wish book," other catalogs, a few appliances on display and a life-size cardboard cutout...
...behind: huge, studied, deliberate, sometimes surprisingly innovative. It is not only the world's largest retailer but something of an industrial conglomerate as well...
...tabletop kitchen appliances; Sunbeam provides irons; Singer makes Craftsman electric drills; Sanyo, Hitachi and Toshiba produce Sears television sets, stereos and videocassette recorders. Most of the suppliers, though, are unknown outside their industries, firms like Irwin B. Schwabe of Great Neck, N.Y., a shirt supplier and the largest maker of flannel shirts...