Word: lark
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Dates: during 1950-1959
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...been no testimony; two committee investigators have merely talked to Clark about his business affairs. But even before the subcommittee took a hand, ABC confronted him with a significant decision: he must get rid of his outside music interests or else quit TV. The companies involved: Swan Records, Sea Lark Enterprises, January Music, Arch Music. (Entrepreneur Clark also has an interest in Drexel Productions, a TV packaging firm, and may have connections with Jamie Records, other record companies, a talent agency, a record-pressing plant, and a production company named Clarkfeld.) Faced with the ABC ultimatum, Clark decided to "divest...
...especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
...compact race and now hold a commanding lead, argues that the big companies will be in trouble from the moment they jump into the smaller-car field. But not Rambler. "We will make and sell more than 500,000 Rambler '60s." Studebaker-Packard also expects a lift for Lark, up about a third to 200,000 sales. "Of one thing I'm certain," says Romney, "the one who is not going to be hurt is the customer...
Studebaker-Packard Corp. raised the roof last week: to weather the hot competition coming from the Big Three's compact cars, Studebaker rolled out a Lark that is the only convertible among the 1960 U.S. compact cars, and the smallest (wheelbase: 108½ in.) and lowest-priced (factory list: $2,176, plus extras, taxes, transport) of all the U.S. soft-top models. Studebaker also added a four-door, eight-passenger Lark station wagon that will list for $2,175, not counting taxes and transport. Optimistically, President Harold Churchill forecast that Studebaker's market will wing...
...Kill. Lark burns a brush fence and frees the mustangs. That should be enough to make bullets fly, but there is a special ethic in this far, far western. In battle, as in love, no one shoots to kill. "You could shoot Blanding," Lark urges Stanley. "Oh, I don't mean kill him. You could just shoot his leg off." Bloodlessly the climax peters out, and not even wild horses could drag much response out of anyone but a dyed-in-the-saddle Grey...