Word: lark
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...getting up with the lark good advice for the young? Yes, agrees Mark Twain slyly, "if you get yourself the right kind of a lark and work him right, you can easily train him to get up at 9:30 every time." What about bad habits? Twain is an expert on giving up smoking: "I can give it up whenever I want to. I've done it a thousand times." Why is he wearing a white suit? "Clothes make the man. Naked people have little or no influence in society." Wielding the satiric pinpoint that is sometimes more deadly...
...being "right," Romney means that the compact-car market is far bigger than other makers have previously estimated. One prime piece of evidence: the entrance of Studebaker-Packard's compact Lark, which has not hurt Rambler at all, even though the Lark is being turned out at the rate of 4,300 cars a week. A year ago, the Big Three's experts estimated the compact-and small-car market at 500,000 a year-at most. Last week they had raised their sights, expect the compact market to range from...
...last week, what had started as an idle lark had become a serious affair for both Thompson and Brown. Not only was the flare-up drawing headlines in Providence papers, but newspapers across the nation were carrying deadpan accounts that bore no hint of its whimsical beginnings. Wincing at the story's effect on alumni fund drives and student recruitment programs, Brown officials, with hopes of clearing the air, approved a debate between Thompson and Athletic Director Paul F. Mackesey...
...gamble to survive, South Bend had decided to do what it could to help the company. A group started a "Citizens for Studebaker" committee, toured the area soliciting pledges to buy a new 1959 Studebaker, issued 60,000 stickers and 10,000 buttons promoting the Lark, wrote' letters, gave speeches, finally staged a huge parade depicting the company history from Studebaker's first Conestoga wagon in 1852 to the present. The county A.F.L.-C.I.O. council mailed 14,000 letters across the U.S. pushing the Lark. Along South Bend streets, every third street lamp was plastered with...
SOUTH BEND GOES UP WITH THE LARK...