Word: lark
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...most quoted threats to Rambler are the small cars the Big Three talk about bringing out and Studebaker's Lark, introduced this fall, which sells for slightly more than the Rambler American. Last week Ward's Automotive Reports said that General Motors and Ford will have their small cars in production "early in '59." G.M. and Ford declined to comment, but most auto experts think this is much too early, since the companies apparently have not yet placed any production orders for parts. Detroit does not expect Big Three small cars before November 1959, if then...
Studebaker-Packard's new small car, the Lark, also made pricing news. Its price was set lower than the list prices of the Big Three and in some cases below American Motors' hot-selling Rambler. The Lark begins at $1,756 for a two-door, six-cylinder model, ranges to $2,362 for an eight-cylinder station wagon. Its four-door six carries a list price of $1,821 v. $1,918 for the cheapest four-door Rambler, but most of its two-door models run slightly above Rambler's two-door Rambler American series...
Studebaker-Packard last week showed the press its 175-in.-long economy Lark, which gets 22 to 30 miles per gal. Studebaker said the six-cylinder, 90-h.p. models will be priced "below $2,000," but there will be higher-priced models with an op-tional V8, 180-h.p. engine. More than 25,000 orders have poured in to Studebaker, which produced only 44,056 cars during the '58 model year...
Small Cars. Studebaker has placed all bets on a square-looking small car, with Hawklike grille, called the Lark. It is 175 in. long (v. 209.1 in. for the '58 Chevy), but roomy inside because the company saved space by slicing down the front end and the rear bustle. "Everybody likes the pictures," said Salesman Jim Hockney of Manhattan's Studebaker-Packard Salon Inc. "We have orders, with deposits, for 40 cars-which is just 39 more than we had last year at this time." The new American Motors Rambler is almost the same...
Canada's Christopher Plummer, a talented actor (Broadway's The Lark, TV's Little Moon of Alban), arrives in turn-of-the-century Miami, where he harkens to tales about Cottonmouth (Burl Ives), a red-bearded snake charmer off in the Everglades whose band of swamp angels (including such old Thespians as ex-Pug Tony Galento, Clown Emmett Kelly, Jockey Sammy Renick) pick off the wildlife like hungry dogs in a horsemeat factory. Modern hunters would do well to study their technique: every bird they shoot falls within 2 ft. of their boats...