Word: larking
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Dates: during 1950-1959
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...came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss of $13 million...
...version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after the decision to build it, because, says Chief Engineer Gene Hardig, the company has no tangle of committees to worry about. "I just call Church and get a decision...
...nine-month earnings for fiscal 1959 ($8.36 a share) are running three times ahead of last year, came within only a few thousand dollars of the $50 million profit forecast for the whole year. In South Bend, Studebaker-Packard President Harold E. Churchill gave his fast-selling Lark full credit for the company's earnings of $1.87 a share for the half year, v. last year's loss...
...city-owned ball field, plus a series of "breakfast seminars" conducted by scholars on such hip topics as "The Role of Jazz in American Culture." New to the scene was a pair of Russian wolfhounds representing Wolfschmidt vodka, and a "fashion-jazz spectacular" titled "Newport Is a Lark" and featuring such jazz-inspired fashions as a Bop Period "nasturtium-colored velveteen jacket lined and piped with hot pink shantung." Musical novelty: the "first authentic American jazz ballet," a 22-minute retelling of the Harlequin-Columbine story to music by the Modern Jazz Quartet. The ballet's major character innovations...
Innocents Abroad. In sharp contrast, Johansson had turned his training into what often seemed like a lark in the country. He moved into a $100,000 cottage at the celebrity-wooing Grossinger's in the Catskills. From Sweden he imported his parents, his brothers, his sister, his brother's fiancee and his own fiancee of five years' standing-in-waiting, Birgit Lundgren, a comely and compact brunette of 23. With Birgit on his mighty right arm, Johansson even made occasional forays into the nightclub whirl of Manhattan. In the gym Johansson worked hard on the bags...