Word: larking
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Dates: during 1960-1969
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Loewy's Wave Length. As a first step toward turning the company around, Egbert had the 1962 Lark enlarged and face-lifted. This March was Studebaker's best sales month in two years, and despite a 38-day strike (TIME, Jan. 26), production of the 1962 models has already surpassed Studebaker's entire 1961 output. But for Egbert this was only the barest beginning; he long ago decided that to win a real new lease on life Studebaker must overcome its total identification with the plain-feathered Lark by bringing out an entirely new and daring...
...approached the thing with some trepi dation." confesses Elmlark, a Kennedy Democrat, who felt that outspoken Right-Winger Bill Buckley might be "too hot to handle." But so far the papers Elm-lark has signed up are hardly the type to take exception to what they have bought...
...Bobby Kennedy wrote his own cover story. An objective report would have at least mentioned the dangers of amateur summiteering by a brash 36-year-old whose big brother appointed him Attorney General, not Secretary of State. The next time one of the traveling Kennedys goes on a diplomatic lark, the Administration ought to have Dean Rusk carry his (or her) suitcases in order to dramatize the complete breakdown in orderly and prudent division of responsibility. Top-level foreign relations in this hydrogen-charged world are far too delicate to trust to kid brothers tired of Washington...
...Island, awash in millionaire yachtsmen, bubbly flappers, lush chorines, and "revels de luxe." His reporting was meticulous: the cutlery and napery, he wrote, bore the name of "the Friedrich der Grosse, a former North German Lloyd liner." One redhead stood on the dance floor shouting: "This is an epic lark...
Since the union hit the bricks, U.A.W. and S.P. negotiators have both stood their ground. All this was no Lark to South Bend, whose economy spins around Studebaker-Packard. Also somber were the parting words of Sherwood Egbert as he left for a brief business trip to Europe: "Don't forget, the labor problem is not our only problem...