Word: larking
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Dates: during 1960-1969
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...Tremendous Lark." Tall, slim and ruddy-faced, with long greying hair, Fleming's passions were fast cars, gambling, golf, bridge and skindiving. Three years ago, after a heart attack, Fleming was warned to cut down on cigarettes, alcohol, and other aspects of the strenuous life. He did to some extent-30 cigarettes a day instead of 60. But, essentially, Fleming was the sort of man to feel that a too-restricted life was not worth living anyway...
...April. Last week Harrington turned over the big leaf; he became L. & M.'s new chief executive, moving into a post vacated by the recent death of Chairman Zach Toms. Liggett & Myers managed to halt a five-year downward drift in sales in 1963 by introducing charcoal-filtered Lark cigarettes, but Harrington must deal with a steady decline in earnings, from $31.2 million in 1958 to $24.7 million last year. To improve business, L. & M.'s genial, slow-speaking boss, who does his part by smoking as much as three packs of cigarettes and several pipefuls of tobacco...
...company of four muscular Quakers, he was taken for a brisk walk during which he was encouraged to admire the beauties of nature and enjoy the song of the lark.... He was not allowed any literature that might be considered inflammatory, he was given the Bible, Pilgrim's Progress and Uncle Tom's Cabin.... He was allowed no tobacco, no alcohol, and no red pepper. Cocoa he might have at any hour of the day or night, since the most eminent of his guardians were purveyors of that innocent beverage...
...products to keep their main business growing. Philip Morris and P. Lorillard, taking a leaf out of Raleigh's old book, recently have begun backing some of their brands with gift coupons (47,185 Alpine coupons for a mink stole); Liggett & Myers recently brought out its triple-filter Lark brand. Six out of ten U.S. smokers have already switched to filters, and last week Surgeon General Luther L. Terry, pushed to amplify some confusing statements on the subject, said that filters offer "a promising avenue for future development...
...cause of lung cancer is still unknown, but there is clinical evidence linking cancer with foreign matter in the respiratory system. Cilia are thin hairs that prevent such particles from lodging in the tract. The charcoal granules in the compartmentalised Lark filter adsorb such gases as hydrogen, cyanide, formaldehyde, acrolein, and ammonia, which interfere with this process...