Word: larkingly
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...Studebaker Corp. With its sales for November running 13% below a year ago, harried Studebaker has seen its share of the U.S. auto market drop to a precarious 1.1%. Studebaker does not need to move a lot of autos to make a profit; in 1959, the year the Lark was introduced, the company earned $28.5 million on sales of 137,000 cars. But Studebaker is currently selling cars at an annual rate of only 86,000, and for the first nine months of 1962 alone, reported losses...
...content with a motorbike. "The only reason I learned to drive was that a car is more sociable," he says. "Girls were getting fed up with sitting on the back of a motorbike." Two years after he learned to drive, he thought it might be a lark to try out a racing car, went to a race driving school and plunked down $2.80 for a crack at a Formula 3 Cooper. Four laps at 80 m.p.h., and Hill, as he tells it, was saying to himself: "I must look into this." He worked as a mechanic for no pay. living...
...Studebaker's Larks and Hawks have undergone only minor feather trimming. The only really new model is a Lark station wagon, the Wagonaire, which has a sliding metal roof that telescopes forward to expose the rear seats...
Some of the reaction was as farcical as Singelmann's project. Author-Columnist Harry Golden urged Negroes to accept the free rides, enjoy a lark in the North, and he would provide funds to get them back home. Wealthy Chicago Art Dealer Richard L. Feigen, 31, said he had $10,000 he would use to buy white supremacists one-way tickets to South Africa. But one statistic seemed to show just how insignificant Singlemann's scheme really is: in the past ten years, more than 92,000 Negroes have left Louisiana at their own expense and with...
Loewy's Wave Length. As a first step toward turning the company around, Egbert had the 1962 Lark enlarged and face-lifted. This March was Studebaker's best sales month in two years, and despite a 38-day strike (TIME, Jan. 26), production of the 1962 models has already surpassed Studebaker's entire 1961 output. But for Egbert this was only the barest beginning; he long ago decided that to win a real new lease on life Studebaker must overcome its total identification with the plain-feathered Lark by bringing out an entirely new and daring...