Word: larks
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...restlessness that is one result of the concern about smoking. Most of the new brands have a consciously antiseptic image-notably the filters (which have now captured 56% of the U.S. market), the lengthy kings (20% of the market), and the menthols (14% ). Liggett & Myers has launched Lark with a "3-piece Keith filter," and Brown & Williamson is test-marketing Breeze filters with menthol and a "touch" of clove. American Tobacco has brought out menthol Montclair; last week Philip Morris started selling nationally its filter menthol Paxton, which comes in a thin plastic "humidor" case. Launching each new brand costs...
...Mother, My Father and Me is the fourth work Miss Hellman has adapted for the stage. Collected with Montserrat, The Lark, and Candide it would fill a tidy volume. Louis Kronenberger seems the logical man to add an introduction on the playwright's style of adaptation...
...Gaulle rushes to the Riviera and slaps Churchill's face with a white glove. A new strain in the Alliance develops. Dean Ford, receiving the news in the middle of a Faculty meeting on granting Ph.D.'s to Advanced Standing undergraduates, chuckles, and leaves immediately for France. "What a lark," he tells reporters at the airport...
Bothered by Bottlenecks. Some of Studebaker's troubles stem from the fact that the basic design of its Lark has not changed in four years while consumer tastes in cars have. But even more crippling has been a series of production snafus...
...beginning of the 1963 model year, just as Studebaker was giving its cars a big advertising kickoff, a strike in a supplier's plant left the new Larks stranded on the production line without doors; by the time cars began to trickle through to dealers, many a would-be Lark buyer had switched to something else. Much the same fate befell the Wagonaire station wagon, which has a rear roof that slides open. Scarcely had the Wagonaire been introduced and consumer demand for it proven brisk when Studebaker discovered that the sliding roof leaked. Not until mid-November...