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...especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

Studebaker-Packard Corp. raised the roof last week: to weather the hot competition coming from the Big Three's compact cars, Studebaker rolled out a Lark that is the only convertible among the 1960 U.S. compact cars, and the smallest (wheelbase: 108½ in.) and lowest-priced (factory list: $2,176, plus extras, taxes, transport) of all the U.S. soft-top models. Studebaker also added a four-door, eight-passenger Lark station wagon that will list for $2,175, not counting taxes and transport. Optimistically, President Harold Churchill forecast that Studebaker's market will wing...

Author: /time Magazine | Title: AUTOS: Compact Competition | 9/21/1959 | See Source »

...rich, square-shooting Stanley Weston is engaged to Marigold Wade, a rancher's daughter. But Marigold keeps putting off the wedding so she can continue a flirtation with her father's foreman, handsome Kurd Blanding. Along from Idaho comes Marigold's cousin, a young lovely named Lark Burrell, and Stanley soon realizes that he is falling in love with...

Author: /time Magazine | Title: Books: Grey Rides On--and On | 9/14/1959 | See Source »

...landscape full of cactus and wild horses. Cowboy Blanding is a wild-horse wrangler on the side. He and some mercenary Indians trap mustangs and sell them for chicken feed. Business looks good when Blanding traps thousands of mustangs in a natural amphitheater; but he reckons without Stanley and Lark, who might have been the founding father and mother of the Walla Walla S.P.C.A...

Author: /time Magazine | Title: Books: Grey Rides On--and On | 9/14/1959 | See Source »

...Kill. Lark burns a brush fence and frees the mustangs. That should be enough to make bullets fly, but there is a special ethic in this far, far western. In battle, as in love, no one shoots to kill. "You could shoot Blanding," Lark urges Stanley. "Oh, I don't mean kill him. You could just shoot his leg off." Bloodlessly the climax peters out, and not even wild horses could drag much response out of anyone but a dyed-in-the-saddle Grey...

Author: /time Magazine | Title: Books: Grey Rides On--and On | 9/14/1959 | See Source »

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