Word: larmon
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Dates: during 1950-1959
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...proposal to get the public to share in the responsibility for TV programing last week highlighted the networks' attitude toward their urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal...
With both CBS and ABC against his plan, Adman Larmon conceded that it had little chance of success. NBC bought a full-page ad in eleven U.S. newspapers to say that the network "assumes complete responsibility to the public for what appears on NBC." But the ad also insisted that "TV wins a daily vote of confidence in 45 million American homes," and rejected "grandiose schemes for television's Utopia." Unfortunately, NBC has so far brought forth no notable schemes, Utopian or otherwise, seems to be spending much of its brainpower working over the pity...
...George Homer Gribbin, 51, senior vice president since 1956 of Young & Rubicam, third largest U.S. ad agency (first: J. Walter Thompson, second: McCann-Erickson) with estimated 1957 billings of $230 million, was named president, succeeding Sigurd S. Larmon, 67, who remains as chairman and chief executive officer. A small-town boy, Gribbin was born in Nashville, Mich. (pop. 1,374), graduated from Stanford University ('29), put in stints as a copywriter with Detroit's J. L. Hudson department store, the May Co., Bamberger's and R. H. Macy before joining Y. & R. in 1935. He soon made...