Word: larsen
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...Larsen...
...year out of Harvard and bored with his job in the credit department of the New York Trust Co., Roy Larsen heard that two Yalemen, Briton Hadden and Henry Luce, were about to launch a new weekly magazine. A friend in publishing encouraged Larsen to apply for a job, but warned that Luce and Hadden were "awfully strong-minded fellows. Can you take it? They had another fellow who couldn...
...Larsen signed on as circulation manager of the Luce-Hadden brainchild...
...TIME, The Weekly News-Magazine." His salary was $40 a week. On the first day of publication in February 1923, Larsen wrote with euphoria and some apprehension to his father: "I am really afraid to go on record as saying TIME has arrived, but the newsboys swear it has and it's their bread and butter." Larsen hired three debutante friends to help him mail the first issues; with amiable incompetence they sent three copies of the magazine to some subscribers and none to many others. For a time there was no desk space for Larsen in the magazine...
...Larsen eventually found a congenial home at Time Inc. He stayed for 56 years, until his retirement last spring as vice chairman. After Briton Hadden died of a blood infection in 1929, Larsen became Luce's right hand in all matters of business. He was LIFE'S first publisher, the godfather of the radio and film March of Time series and the longest tenured president of Time Inc. (1939 to 1960). With the exceptions only of Luce and Hadden, Roy Edward Larsen, who died last week at 80, was the person most responsible for the destiny of Tune...