Word: larsen
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...magazine with a readership that is hip, presumably liberal and young (average age: 29), New Times can be remarkably undogmatic about politics. Marshall Frady's examination of Democratic candidates in the current New Times comes down hard on several of them. Says Editor Jonathan Z. (for Zerbe) Larsen: "We want to avoid being trapped in a radical, youthquake rut. We're not conservative by any means, but we can be brutal on liberalism...
...Larsen, 36, a former TIME associate editor, joined the magazine more than a year after it was founded by George A. Hirsch, 41, who had quit as publisher of New York magazine in a dispute with Editor Clay Felker. Hirsch assembled a staff of contributors that read like a Who's Who of liberal and "new" journalism: Jimmy Breslin, Pete Hamill, Jack Newfield, Mike Royko, Dick Schaap and other print celebrities. That was a mistake. When they found the time to produce, the results were too often lightly researched, ill-organized and self-indulgent...
...Larsen discovered that young nobodies would hustle if given a byline and a decent fee ($500 to $1,000 for a major piece). Their eagerness may be starting to pay off. Guaranteed circulation has climbed from an initial 100,000 to 250,000. Though advertising pages were up by 40% last year, they still averaged only 14 per issue. But a few recent issues have surpassed Hirsch's break-even target of 25 pages, and he says that New Times will be in the black by this year's fourth quarter. Still, the magazine has already used...
Timothy G. Larsen Los Angeles...
Dreaming up contingency plans is hardly a new exercise for U.S. military officers on dull afternoons, but one stupefying day in 1919 must have been a corker. Searching for topics for his history seminars at the University of Missouri at Kansas City recently, Professor Lawrence H. Larsen discovered a plan drafted by the U.S. Army Corps of Engineers in case it felt obliged to invade, of all places, Canada...