Word: larsens
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...been difficult to concentrate on the job at hand because the first returns trickling in from Vol. 1 No. 1 were not all that promising. About 2,500 of the first 5,000 newsstand copies, priced at 15?, had gone unsold. One of the other problems was that Roy Larsen, TIME'S first circulation manager, who was to play a role second only to Luce's in the development of Time Inc., had hired some of Hadden's debutante friends to help out in circulation. In their enthusiasm the women had managed to mix up many...
...measured in circulation receipts, was slow: $11,486 in March; $17,556 in April; $10,122 in May. But in the second half of 1923, TIME'S average circulation jumped to 18,500, and in October, subscriptions started coming in at a rate that encouraged Luce, Hadden and Larsen to increase the guarantee to 35,000. In 1924, TIME doubled its circulation to 70,000, and just as important, the new magazine began at last to attract advertisers...
...Crimson squad of Benji N. Fisher '85, Michael P. Larsen '84, and Michael Raship '83 outscored several hundred other college teams including the California Institute of Technology, Yale, and Princeton...
...felt very confident that our team had won right after the exam," said Larsen yesterday...
Team members attributed the University's dry spell in the contest to Harvard's casual approach. "For Harvard, it's much more of an amateur thing, but at other places it is a professional thing," said Larsen...