Word: las
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Dates: during 1990-1999
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...there is something mechanical about the way a monarch butterfly flutters its wings. In fact, "it's all an illusion," says Linda Lewis, creator of this ersatz jungle. She is in about as specialized a business as exists: creating artificial environments, including the synthetic palms at the Mirage in Las Vegas. It is a business, however, that has taken off worldwide in the past decade or so. As more and more states and localities have legalized gambling, casinos are sprouting from coast to coast in the U.S. and prospering enough to draw the interest of foreigners who want to copy...
...followed job, and by 1989 Lewis was on her way to Las Vegas, where she hoped to decorate the burgeoning casinos. Shortly after she arrived, the Mirage hired her to create the jungle. By that time she had begun using artificial plants because they were easier to work with and clients seemed to like them. She has since created everything from a replica of Arizona's Sonoran Desert for an Atlantic City, N.J., casino to a European country garden inside the Sheraton in Lima, Peru...
...remaking themselves in the flashy American style to attract a U.S.-type mass market. In Asia, Africa and South America many nations have deregulated gambling or privatized casinos that were once state run and now need a new look. And where better to get a feel for the Las Vegas style than in Las Vegas? So hordes of foreign gambling impresarios have trekked there to soak up the atmosphere and hire those creating it. "We're just so much bigger, and we really know what we're doing," says Len Butcher, managing editor of the trade journal Gaming Today...
Despite such exuberance, Lewis has a knack for making her success sound accidental. "I didn't have a business plan," she says. "I just put one foot in front of the other." And speaking of Las Vegas, "all you have to do to make money in this town is show...
...from a promotional mailing list. We would like your readers to know that Willman's name was removed from our mailing list Nov. 1 after a database error was discovered Our company made a mistake, admitted it and corrected it. JACK TAYLOR, Director Corporate Public Relations Station Casinos Inc. Las Vegas...