Word: laser
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Dates: during 2000-2009
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Look at that unflattering brown spot on your cheek. It doesn't need to be there if you don't want it to be. All it takes is a little money, and a dermatologist's laser can zap it away in a flash. Last year, in fact, dermatologists performed about 60 million noninvasive antiaging treatments in the U.S. alone. But soon, thanks to a group of medical-device makers, you'll be able to remove age spots, zits, even wrinkles, without a dermatologist, without leaving your house. And if all goes according to plan, you won't even have...
...antiwrinkle creams that mimic the effects of dermatologist-delivered aesthetic fillers, this is different. These new treatments are scaled-down versions of the light-based devices used by dermatologists to treat skin ailments, all designed so that a consumer can use them. Even hair removal via an at-home laser is on the table. Leading the way: Zeno and ThermaClear, two FDA-approved antiacne devices already on store shelves. Most other products are still in development. "This trend is going to change the way consumers get cosmetic treatments," says Rick Krupnick, CEO of Light BioScience, the maker of GentleWaves...
...obsolete? Not likely. If anything, those in the business argue, these self-treatments might entice consumers who want to do something but can't afford to. Eventually they'll be hooked, goes the argument, and visit physicians for more. Says Dr. Bruce Katz, director of the Juva Skin and Laser Center in New York City: "It's just like hair color. Sure, you can do it yourself, but you won't get the same result you'll get in a hair salon." Then again, home hair coloring is worth $9.8 billion a year worldwide, which is no blemish on anyone...
Some designers are using far-out technology to create limited-edition pieces that are almost as expensive as a work of art. Balenciaga designer Nicolas Ghesquière cut old-fashioned floral-printed radzimir, the heavy silk once used for mourning garments, with a laser and then bonded it with the flexible, breathable high-tech fabric commonly found in extreme-sports apparel. The dresses will retail for $7,000. At Roger Vivier, a pair of chiffon-and-leather sandals, braided and painted by hand, will ring in at $4,000--and only three pairs will be made. "Where is the luxury...
...returns by both teams built upon one another for what seemed to be a span of nearly an entire minute. The crowd grew louder and louder as the disbelief of each successive play was topped only by that which followed it. Dartmouth finally put the point away with a laser-like shot that just barely split the diving, outstretched arms of Kocurek and junior Katherine McKinley.It was a deflating moment for the Crimson, and Dartmouth did not look back. Although the two teams were close in most statistical categories, the Big Green simply appeared to have the momentum...