Word: lasered
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Philips-MCA has taken a different approach. Its aluminum-coated, plastic record, stamped from a master disc that has been etched by a laser beam, is covered with billions of microscopic pits. Variations in pit size encode the video and sound messages. For playback, a sharply focused beam from a low-power (one-thousandth of a watt) helium-neon laser scans the disc as it whirls around at 1,800 r.p.m. The laser beam flickers as it is reflected from the record's pocked surface, and the flickering is detected by a photosensitive cell, like that used in photographic...
...himself and destroys the project. The project: invisibility. You might think its a big breakthrough for television to be dealing with such a controversial issue. But, when the students of the real issues are napalm-makers and poison gas developers aren't working on invisibility, they're working on laser-beam weapons and accurate nuclear weapons. But those aren't good for the story line, and after all, now the invisible man can infiltrate foreign embassies and exact his own form of foreign policy in a neitschian sort of way, (although the moral black and white of T.V. will never...
...holding a mercury ball? Indeed. To liven up the opening sequence of Cher's TV show this season, the producers hired Rollin Binzer, Jim Benedict and Leslie Brooks, three film makers who call themselves Kid Millions. Using photographs of their subject, the three painted on Daliesque wardrobes, added laser lights to create an eerie effect, and built a 58-second animated lead-in to the program. "I love it," announced the star after watching the first screening. "The only trouble is, it will make the rest of our show look like the 11 o'clock news...
...Astheria; and the temptress of the heavens, the Guardian of Piri. The special effects far exceed anything on Star Trek. They include fleets of hovering cockroach-shaped spaceships, squads of yellow moon buggies and an array of enticing equipment from whatever passes for the Abercrombie & Fitch of intergalactic travel. Laser beams are flashed around like Saturday night specials...
Gobbling More. Nonetheless, there is room within the industry for self-improvement. Many firms are at work on various technological innovations including, besides the automated checkout system, computerized warehouses, meat cutting by laser or electronic beam to reduce waste and labor costs, and solar energy to power grossly inefficient supermarket frozen-food cases. The problem is that the fragmented industry-there are 1,400 wholesalers in business today-has difficulty amassing the will, much less the capital, to carry through such developments. Says Gordon Bloom, a senior lecturer at M.I.T.'s Sloan School of Management and a leading food...