Word: lasered
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...Richard Lacayo explains in the illuminating essay that accompanies this one, the company built its lustrous reputation two decades ago in its intermediate stage between Janus the movie distributor and Criterion the DVD producer: as the Voyager label in the brief, glorious age of laser discs. Voyager was noted for the care its took in reproducing, sometimes restoring, pristine print quality. In graphics and production, the discs had the elegance of art books; they were the first coffee-table movies...
...commentary, by the film's director or a noted scholar, which was laid over the sound track, and which discussed the making of the work and the visual and narrative strategies in it; and the supporting materials - director interviews, short films, documentaries on the restoration - that made Voyager laser discs a film class you could play at home...
Dozens of new kinds of injections, light therapies, laser resurfacing devices and innovative skin creams are available or about to hit the market. The newest selling point: shorter recovery periods, fewer visible aftereffects and, in many cases, near immediate results. "The better the techniques, the more people want them," says New York City and Miami cosmetic dermatologist Dr. Frederic Brandt. The machines used by professionals are expensive, but for dermatologists the payoff is huge: cash up front and no insurance bureaucracy to engage. "If you're really good at what you do," says La Jolla dermatologist Dr. Richard Fitzpatrick...
That incentive isn't lost on other M.D.s. Many obstetricians, gynecologists and otolaryngologists now offer laser treatments and injections to their patients. Dr. George Shapiro, a cardiologist in Scarsdale, N.Y., is even shifting his practice to what he calls age management. "What I do is offer my patients everything in one place so they can be beautiful and healthy." The man is going to coin money. Here's how the battle is shaping...
...companies that make the devices, it's also a profitable proposition. Consider Reliant Technologies, a privately held company in Mountain View, Calif., known for its popular resurfacing laser, Fraxel. Its newest model, Fraxel SR1500, which lets dermatologists treat deeper layers of skin, sells for $110,000. Orders have been pouring in, but the revenue stream doesn't stop there. The handheld device requires a special tip that needs to be replaced after four to six treatments. Cost per tip: $400. "It is a great business model," says Reliant vice president of global sales Keith J. Sullivan, with a grin...