Word: lasering
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...scientist stands over me with a laser pointed at my face. His fiendish helper claps goggles onto my eyes. I tense. A searing sensation rips into my face. As the laser traces tiny spider veins across my cheek, zapping them into oblivion, I hear a faint pop, pop, pop. It begins to sting. Yeow, I swear silently. Is that burning flesh I smell? Hey, Doc? Owww. Yeowww! DOC! Dr. Harold Lancer, my Beverly Hills dermatologist, is laughing. He had warned me to take some Valium before the procedure (or risk scaring off his celebrity clients, no doubt...
...back for more. This time Lancer zaps an ugly brown spot on my left cheek--the result of driving with the California sun constantly bombarding my face. (Seems my chic metal sunglasses had been channeling the sun onto one spot.) This time he uses a different, less powerful laser. Surprise--there's barely any pain! Within days there is also no sign of the stupid blotch that had been bothering me for years. I'm getting to like these lasers...
...boomers are squeamish too. Does trying to stay young mean having to subject your delicate face to the surgeon's knife? What we'd much rather have is a cosmetic "quick fix": fresher, firmer skin with no blood and gore, very little healing time--and cheaper too. Cue the laser...
...Cosmetic lasers can now zap away everything from bikini hair and tattoos to spider veins and liver spots. They can eliminate crow's-feet around the eyes and fine lines around the mouth. Dentists even use lasers to brighten teeth. A projected 3.4 million aesthetic laser procedures will be performed next year, up from an estimated 1 million in 1996. And baby boomers brought up to admire the Bain de Soleil tan will doubtless be turning even more to lasers, as the years go on, to try to reverse the damaging effects of sun. "What we're facing in American...
...least, that's the promise, and that's why lasers have become the hottest medical accoutrement since the stethoscope. Plastic surgeons who once spent their time doing nose jobs on teenagers are now turning their offices into decorator-chic "medical spas," where they perform laser "facial rejuvenations" and hair removal as well as cosmetic surgery. At least 50 different laser systems are currently being marketed for cosmetic purposes. The market in hair-removal laser machines alone has risen from $85 million in 1997 to a projected $185 million this year, says Jacob Golbitz, industry analyst at Fector, Detwiler...