Word: lasker
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Dates: during 1950-1959
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...paneled conference room one day in 1942, Advertising Man Albert Lasker and one of his biggest clients sat surrounded by their deputies and advisers. Lasker advanced an idea which nearly everyone else opposed. "Well, gentlemen." said Lasker as he began to back out of the room, "you're doubtless right, and I am wrong-so wrong that I've only made $40 million in this business...
...only did Albert Davis Lasker make more than $40 million out of advertising, he changed its technique and virtually fathered modern advertising. In so doing he turned such names as Lucky Strike, Palmolive, Pepsodent, Kleenex and Kotex into household words...
What Is the Secret? When Lasker, an 18-year-old stripling from Galveston, Texas, got a job in Chicago's Lord & Thomas agency in 1898, advertising was in its horse & buggy stage. Ad agencies were little more than space brokers. They bought space in newspapers and magazines at cut-rate, and resold it to advertisers at whatever markup they could get. They prepared little copy or art work. Lasker, who displayed a hypnotic, golden-tongued salesmanship from the start, soon changed all that. He laid out ad campaigns with newsy headlines and drawings, insisted on a 15% commission...
...contrast to Reshevsky's concentrated grumpiness, Argentina's jolly Najdorf acted like an earnest student of Dale Carnegie. On the tense final day, most of the other players were discreetly rooting for Najdorf. Reshevsky made short work of his final opponent, Manhattan's Dr. Edward Lasker, whipping him in 38 implacable moves when Lasker overstepped his allowable time limit of 40 moves in 2¼ hours. Interest promptly centered on the match between Cuba's Rogelio Ortega and Najdorf, who moved into a technical position known to chessplayers as a Sicilian defense. After six feverish, hours...
Margaret Sanger, 67, pioneer champion of birth control, winner of a $1,000 Lasker award for planned parenthood, suggested a Government program to sterilize "the feeble-minded and victims of transmissible, congenital diseases." Then she announced that she would turn over her award money to help "women, especially the women of Japan, to control and guide their own biological destiny...