Word: lasker
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...conducive to increased efficiency because of the detailed functions assigned to the Emergency Fleet Corporation. As a matter of fact, the Shipping Board retains absolute control by the simple, yet efficacious, method of demanding a blanket resignation from each Emergency Fleet Corporation President before he takes office. To date Lasker, Farley, Palmer, Crowley have "resigned." Brigadier General A. C. Dalton was handed the shaky sceptre last week. He has already "handed in his resignation" to the Shipping Board, although the latter graciously will not "accept" during General Dalton's good behavior in its eyes. The Shipping Board, naturally smug...
...What did A. D. Lasker fail to turn into money...
...lucrative psychological discovery, had to "put it across" to manufacturers having things to advertise. That was where the head of the Lord & Thomas firm came in. Persuading manufacturers that of all advertising agencies Lord & Thomas was the only one for them was the colossal task of Albert D. Lasker, president. To know how he went about that task, and thus to comprehend how Lord & Thomas got in a position to inject all sorts of things into your life-Palmolive soap, Quaker Oats, Lucky Strike cigarets, Kotex,* among other things-you need a picture of the ruddy-faced German...
Thomas F. Logan is just the opposite of the aggressive, hammering, obviously successful Lasker. He is slimmer, fairer, quieter -not smoother, for dynamos of the Lasker type are well-oiled-but gentler, more subtly persuasive. His training was that of a journalist-economist, after a genteel boyhood and Jesuit education in Philadelphia. He was a Washington correspondent and there learned the ins and outs of politics, which stood him in good stead when, in 1919, he started an advertising company in Manhattan with no accounts at all. His first act was to undertake, for the Association of Railroad Executives...
...first day. Its slogan is, "All the facts, no opinion" (it has no editorial page). David Lawrence, newspaper correspondent, is its publisher. All its news is indexed prominently. The list of "founders" includes: Owen D. Young, Mrs. Medill McCormick, Otto H. Kahn, Edward W. Bok, Robert Lansing, Albert Lasker, John W. Weeks, Bernard M. Baruch, James W. Gerard, E. T. Meredith, Julius Rosenwald, C. Bascom Slemp, Mary Roberts Rinehart, E. M. House, Clarence H. Mackay and John W. Davis...