Word: lasley
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Parade, almost three years old, is a picture-laden, 28-page, magazine-like supplement distributed in 15 cities. It is dissociated from other Field publications, except that Chicago's Sun is a customer. Parade is unusual in two respects: 1) Editor Ross Art Lasley and his top associates (Boyd Brodhead and Harold H. Funk) have had no other newspaper or magazine experience; 2) the gravure-printed supplement gets an extreme degree of editing by its readers...
...fault of Editor Ingersoll's, the idea for Parade belongs to an efficiency expert named Ross Art Lasley, a 42-year-old Yalester whose high-powered advice has for ten years been sold to such high-powered clients as Standard Oil, Western Union, National Dairy Products, Pennsylvania Railroad. Called in by Marshall Field's lawyers and trustees to dilute PM losses (TIME, June 2), Expert Lasley came out with Parade. He also decided to do the editing himself...
...self-confessed ignoramus about publishing, Engineer-Editor Lasley regards money-making as no bar to respectable publishing. Last week he broke with PM's ad-less tradition by selling space in Parade's Tennessean section to the Nashville Gas & Heating Co. Later, if present progress continues, he plans a fat ad budget. He continues to function as efficiency expert, selling ideas to a soap and a steel company. But he shows no inclination to retire as editor of Parade, no matter if it makes a million...
...other fields. Believing that most survey courses were "not worth the powder to blow them to hell," Dr. Lemon authored a new kind of textbook, From Galileo to Cosmic Rays. Written with insight and humor but with scientific integrity, it was illustrated with sly drawings by Artist Chichi Lasley, one of which showed a student fleeing in horror from a blackboard covered with difficult equations...
...Lasley out, hit by batted ball...