Word: lasorda
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Next, come the executives. Chrysler CEO Robert Nardelli and his key lieutenants, Vice chairman Jim Press who came from Toyota in 2007 and vice chairman Tom LaSorda, are also thought to have stakes in Chrysler via their employment agreements with Cerberus. Since Chrysler is a private company, the details of executive stock ownership are not public...
...Thomas LaSorda, Chrysler Group's chief executive officer, also notes that 40% of pickup trucks are sold via big discounts."You can still move the market with incentives. We've protected our share but its become more expensive,"LaSorda says. In addition, the competition in the segment is also about to get tougher as GM launches a new truck this fall and Toyota puts its new truck in showroom floors in January, LaSorda says...
...deeply into the froufrou. Mills positioned Yoplait's brand, with a wink and a nod, around French culture and used marketing techniques equally foreign to the early '80s such as hot-air balloons and vans parked at marathons for tastings. "'Real Americans,' guys like Jack Klugman and Tommy Lasorda, would eat this stuff with a skeptical look and then burst into French extolling its virtues," recalls Sanger. "It got the point across...
...minute you start that someday it will end. I loved being Secretary of State, that's probably evident to everyone who watched me. I had real reason last week to reflect on this because I was recently honored at a cermony at Ellis Island honoring four immigrants - Tommy Lasorda, Shelly Lazarus, Frank McCourt and me. It made me realize how special it is to have grown up in America and to have the opportunity to sit behind a sign that said "United States." As hokey as that sounds I felt incredible pride in representing the U.S. and could have done...
...Rocky Graziano's spaghetti sauce, Mickey Mantle's barbecue sauce, Nolan Ryan's All-Star Fruit Snacks, Gloria Vanderbilt's salad dressing, Reggie Jackson's candy bar, Carl Yastrzemski's Big Yaz Bread, Diane von Furstenberg's facial tissue, Bill Blass's chocolates, Richard Simmons's Salad Spray, Tommy Lasorda's spaghetti sauce, Yves St. Laurent's cigarettes, Frank Sinatra's neckties--all examples of products these famous people promoted with unsatisfactory results. There's never been a real celebrity success in the food business. We estimate the total start-up loss for celebrity products somewhere close to $900 million...