Word: lasser
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Guard: Eliot C. Lasser, Kirkland...
...Evans, Simmons Robert W. Clifford Ruth Hewitt, Wellesley Robert C. Enggass Janet Clarke, Chamberlain Charles P. Gabeler, Jr. Frances Hutchins, Pine Manor Edward F. Green Tamara Polevoy, Radcliffe Laurence K. Groves Nancy Moore, Beaver Richard F. Hunnewell K. Lawrence Bundy, Radcliffe S. Donald Russell Norma Dietz, Newton Elliott C. Lasser Phyllis Adler, Lafayette J. Drennan Lowell Martha Gallison, Brimmer-May John F. Otto, Jr. Virginia Lee Holt, Cincinnati, Ohio William P. Palmer Patricia Crehore, Radcliffe Arthur H. Phelan Mary Alexander, Mt. Holyoke Walter H. Pistole, Jr. Sydney McKenna, Radcliffe Jerome Preston, Jr. Lloyd Fursman, Beaver Albert M. Rockwood Marion Prentice...
...explain to its agents what the complicated Revenue Act of 1940 was all about, the U. S. Bureau of Internal Revenue bought from publishers Simon & Schuster 300 copies of J. K. Lasser's book: Your Income Tax - How to Keep It Down...
Last week Advertising & Selling discussed this loophole in the 1940 tax, ran an article by J. K. Lasser, author of Your Income Tax, the annual deduction guide to many a painfully executed Form 1040. Said C. P. A. Lasser: by upping their advertising costs, typical corporations can reduce by 24% to 60% the size of their tax payments next March. Sample: a firm netting $50,000, of which $25,000 is in the "excess" brackets, would (using the "average-earnings" option) owe $14,312 in taxes. By spending an extra $25,000 for advertising, this firm could reduce...
Having done this much for the advertising business, conscientious A. & S. saw "obvious dynamite" in the Lasser piece, imagined "future cries against advertisers evading taxes by nest-feathering." It therefore showed the piece (before publication) to the Treasury, asked the Treasury whether "more than normal advertising should be regarded as unpatriotic." Back came the Treasury's reply. It agreed that abnormal advertising expense was deductible, would not guess as to whether the Government would win (through the additional business created) or lose by it, and concluded: "It is felt here that it is not the province of the Treasury...