Word: last
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Dates: during 1950-1959
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...Judah Holstein, 32, of Los Angeles, last week faced the harrowing test that comes to almost every young working wife: her first big dinner party. A top Hollywood secretary (to Producer Stanley Kramer), Selma Holstein had to grapple with phones, mountains of paper, and hubbubing actors and directors all day, rush off at 6 p.m. to prepare a dinner for 14. To complicate matters, she had to go through her paces at her sister's house because her own apartment has no dining room, only a small kitchenette...
Tested Ingredients. No company has done more to revolutionize U.S. cooking than General Foods Corp., the world's biggest food processor. It sparked the revolution with its line of Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
Tomato to Wonton. In tribute to the ease of "heat and serve,'' hungry Americans last year ate more than $500 million worth of frozen prepared dishes, mostly in convenient, built-in containers that went from oven to table to trash can. The number of frozen-food packers has grown from 750 in 1949 to 1,100; the dollar value of frozen foods has jumped more than 2,700% to $2.7 billion. Almost one in every three cups of coffee is now made with instant coffee. Postwar sales of prepared baby foods have grown some 230% to a quarter...
...dishes. Many Americans who only ten years ago thought that an artichoke was part of an automobile now serve it regularly at table; Artichoke Industries of Castroville, Calif, froze 2.9 million artichoke hearts this year. Sales of such fancy foods in the U.S. have more than doubled since 1954, last year passed the $100 million mark. Charlie Mortimer put General Foods into the field in 1957 for prestige purposes, now puts out 60 gourmet items from green turtle soup with Madeira wine to Rock Cornish game hen stuffed with wheat pilaf and roasted in savory sauce...
...Last week there was no further word of air-car production or of orders. But Chairman Hurley had another innovation to announce. Calling in the press, he displayed (but did not demonstrate) a radical new internal combustion engine billed as the greatest advance since the diesel. It has no pistons or valves, only two moving parts; there is a carburetor to mix air and gasoline, a single spark plug, a rotor that drives the crankshaft. Beyond that. Hurley refused details. CW, he said, had developed the engine in conjunction with West Germany's NSU Werke, makers of autos...