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...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...
...costs. SAB Miller, for example, contracts 10,000 farmers in the northern Indian state of Rajasthan to grow barley for all the beer they sell in India - including Foster's, which is branded as Australian but brewed in India. The company has been operating in India since 2000, and last year made a profit of about $7.5 million on $230 million in revenue - enough to convince it to invest $500 million more in India over the next five years. Carlsberg and Heineken have been in India less than three years, but both companies are expanding. Heineken bought a 37.5% interest...
...Wine consumption, meanwhile, is growing much faster than spirits or beer in India, but from a much smaller base. Only about 700,000 cases were sold last year, about 2% of the total alcohol market, but it has benefited hugely from the growth of the middle class, particularly women, for whom drinking wine is a mark of urban sophistication. The wine market has grown from virtually zero 10 years ago to $253 million last year, and it is expected to more than double to $630 million by 2013. "There's a complete turnaround," says Gianander Dua, an importer based...
...Serbian President Boris Tadic, whose victory last year in a tight runoff election was seen as crucial to the country's further integration with Europe, submitted the application on a trip to Sweden, the country that currently holds the E.U. presidency. "This is indeed a great day for Serbia. This day represents a crossroads," Tadic said. "Today we are entering a stage which is very difficult, which demands deep and painful reforms." Swedish Prime Minster Fredrik Reinfeldt described the move as "a new beginning for Serbia," but warned, "the road to membership is long and demanding." (See pictures of riots...
...arrest of Mladic, a Bosnian Serb general indicted by the International Criminal Tribunal for the former Yugoslavia (ICTY) on genocide charges for his alleged role in the slaughter of 8,000 Bosnian Muslims at Srebrenica in 1995. Serbia handed over former Bosnian Serb leader Radovan Karadzic to the Hague last year, and Tadic has said he is committed to meeting Serbia's international obligations. But Mladic and Hadzic remain on the run and most Serbs reject the idea of handing them over to the ICTY. (Read: "Karadzic a No-Show at His Bosnia War-Crimes Trial...