Word: lastex
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...small daughters and $100. At first the Gottliebs tried to resume their trade, but they soon discovered that selling raincoats in dry, sunny Israel did not have much future. With $65,000 borrowed from Armin's brother in the U.S., the Gottliebs in 1955 bought thousands of yards of Lastex and transformed it into bathing suits...
Died. Fred Cole, 63, California swimsuit designer who in the 1920s broke away from the drab, all-covering "woollies" of the day with low-backed, rainbow-colored bathing suits, went on to pioneer, with curve-clinging Lastex fabric, the bare midriff and the two-piece suit, but never countenanced the bikini; of cancer; in Los Angeles...
...player. Leaving Northwestern University at the end of her freshman year, she got a job singing in a restaurant lounge, was heard and hired by George Burns for his Las Vegas show. Burns gave her some professional advice: get out of her new red velvet slacks and into black Lastex and cashmere. She did, swiveled her hips for good measure-and was quickly signed...
Women who once owned only one bathing suit now have four or five. Form-molding Lastex is popular in swimsuits in many areas of the U.S., but cotton suits are more practical for suburban housewives. They like to wear the looser cotton suits around the home, wrap a skirt around themselves to do errands, throw on a sweater for an evening barbecue...
...Inner secrets," says Rose Marie Reid, "create a foundation fit," for a maillot of zephyr wool and Lastex. Catalina's striped suit, resembling a TV channel that needs focusing, is made of lisle cotton, clings to the bodice, has loose, boy-length shorts. Cole of California's "Venus" is a wrapped-to-the-figure white drape. "It's putty in your hands," says Cole, "but on your figure it sculpts you as Pygmalion sculptured Galatea...