Word: lastex
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Dates: during 1930-1939
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Corsets: New Style. The most historic corset year of modern times was 1931. On Oct. 1 Warner Bros., which was celebrating its 55th year, launched an advertising campaign featuring the "Youthlastic" corset which would stretch two ways and was made of Lastex. Next day, Oct. 2, the famed firm of Kops & Co. exhibited a similar garment. Few months later a third company, H. & W., brought forth another Lastex corset. Each had worked independently during the summer without knowing what the others were doing. But the combined effect was revolutionary...
Died. Ernest Hopkinson. 60. vice president of U. S. Rubber Co.. inventor of many a rubber product and processing method; after a six-month illness: in Manhattan. Increasingly popular with textile manufacturers is his latest invention. Lastex, thread with a rubber core which makes cloth that stretches two ways...