Word: lastex
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Dates: during 1930-1939
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...from Mrs. John Van Ryn and Donald Budge. But "a stupid mechanical difficulty with a joint called the sacroiliac" persists and, as she recognizes by writing her autobiography, her tennis career is over. Today her career is on other courts: she paints (mostly still life), designs sport clothes and Lastex underwear, has lately taken a screen test, entertains in her duplex studio apartment on Nob Hill, surrounded by an array of lamps created out of tennis trophies...
...Pont subsidiary (Viscoloid), told him to salvage what had been the No.1 U. S. rubber company as late as 1925. Whittling the company's debt of $81,000,000 to $53,233,000, Rubberman Davis consolidated operations, modernized tire-making methods, pushed other rubber products, went in for Lastex, a patented, elastic spun yarn which is knitted or woven into such things as sweaters, girdles, slipcovers...
...much more under the spell of sport than men, hate losing even more. Since coming so close to outright defeat by, Helen Jacobs, Helen Wills Moody has not entered any major tournaments. Last month she announced that she would henceforth make designing women's underclothes for Lastex her major interest (TIME, Aug 10). If she wins at Forest Hills this week, Helen Jacobs may reasonably conclude that her rivalry with Helen Wills Moody is essentially over and that she has attained...
...back up its triumphant tone, the company pointedly referred to lastex which has indeed revolutionized corsets...
...Lastex and the two-way stretch are not the same thing though they were launched simultaneously. The two-way stretch is purely a matter of weaving elastic threads up & down and across the corset so that the garment "gives" with every movement of the body. Lastex, made of latex, the pure essence of rubber and tougher than its compounds, was more practical than the old rubber because it did not lose its elasticity despite long wear and frequent laundering. Thus the two-way stretch allowed corseted women to move about with freedom; the Lastex, carefully moulding the figure, kept...