Word: lasting
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Dates: during 1980-1989
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Cigarette ads were banned from TV in 1971, but tobacco companies are finding new ways to get their names on the screen. Last week consumer-products giant Philip Morris, the world's largest cigarette maker, for the first time broadcast commercials designed to boost its corporate image. The ad, a tribute to the Bill of Rights, makes no overt reference to smoking. Even so, the Philip Morris name is almost synonymous with cigarettes, which bring in about 65% of the company's total profits...
Fujitsu, Japan's largest computer firm, has often come under attack in the West for its trade practices. U.S. rivals have accused Fujitsu of a lowball pricing policy that keeps foreign firms out of the Japanese market. But last week a howl of protest went up in Japan when Fujitsu tried to carry out such pricing at home. The uproar occurred after Hiroshima's city government sought bids to design a new computer system. Seven firms offered to do the work at prices ranging from $2,000 to $201,000. But the winner was Fujitsu, which submitted...
They hardly knew what hit them. That describes the ouster of legendary staffers who have lived out their usefulness to Si Newhouse, chairman of his family's publishing conglomerate. In 1987 William Shawn was suddenly removed as editor of the New Yorker after 35 years. Last year fashion doyenne Grace Mirabella was dethroned from the editorship at Vogue after 17 years; reportedly, she first learned the news of her dismissal from a friend who heard...
...Last week another eminent employee was cleaning out his desk. Robert Bernstein, who in 23 years as head of Random House helped build it into the largest trade-book publisher in the U.S., abruptly announced his resignation. It was only three years ago that he said, "I want to be a publisher until I'm carried out." Bernstein, 66, insists he had no falling out with Newhouse. But to industry insiders the decision seemed all the more sudden because no replacement was named for the high-powered position...
...history. They are relatively skilled and prosperous, and mobile enough to escape Southern California's well- advertised problems of traffic, smog and crime. Many are so-called equity emigres who cash in on their California houses to acquire equivalent property near Puget Sound at literally half the price. Last month's Northern California earthquake, however, has had little impact on the exodus. A poll by the Field Institute showed that though many Californians expect new quakes, only 2% say they are likely to move out of the state for that reason...