Word: lasting
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Dates: during 1990-1999
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About 20,000 years ago, a very big animal had a very bad day. Deep in Siberia, an 11-ft.-tall woolly mammoth fell over dead. It became entombed in the permafrost, where it remained until last week, when it was finally freed. If scientists have their way, the same mammoth--or rather, its cloned kin--could walk again...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
Mammoths, which vanished some 10,000 years ago at the end of the last ice age, had been found before, but rarely in such good shape. To preserve their find, Buigues and his team dug a trench completely around it, freeing a 26-ton block of ice that contained the carcass. Last Sunday a helicopter lifted the block and flew it to a nearby cave, where the beast will be slowly thawed with a hair dryer...
...Last week scientists offered what could be the first really strong ray of hope in their struggle against this relentless killer. In a report in the journal Science, the gene-splicing wizards at Amgen, one of biotechnology's most successful companies, announced that they had succeeded in identifying and isolating a long-sought enzyme--a so-called protease--that may play a key role in creating the biochemical chaos in the brain that causes Alzheimer...
...much eating low fat," she says. "But the times I dieted that way before, it was always a struggle. With these diets, you just feel miraculously free of the craving and the drive to eat." The weight-beleaguered Cathy confronted the low-carb diet craze in her comic strip last week, uncharacteristically stifling an "Aack!" through five days of her co-workers' cheeseburger-eating braggadocio. Demand for beef in 1999 is projected to rise 1.6% over last year, and for pork 2.3%. Having it your way now includes having a plate, fork and knife included with a bunless Whopper...