Word: lastly
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Dates: during 1990-1999
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...food court. If you were cool, if you "got it," you shopped online: it was convenient, it was competitively priced, it was fun. Web retailers like Amazon could even engage the intellect, making recommendations and offering a venue for shared literary criticism. When was the last time a salesclerk offered that kind of guidance? "People are more and more fed up with the kind of service they get in the big stores," says Connie Keithahn, an office manager in St. Paul, Minn. "Online it's really amazing how much better the service is." How threatened do mall owners feel? Last...
Toys "R" Us was at first regarded as an industry joke, its website plagued by overcrowding and inadequate order fulfillment. KBkids.com didn't even exist last year. The space belonged to eToys, the first online retailer to design a truly kid-friendly toy site. Kids could create electronic wish lists, gifts came wrapped, batteries came included. "I saw immediately that here was a channel that could revolutionize how you serve the toy market," says eToys CEO Toby Lenk...
...line toy retailers, that kind of problem solving was intimidating enough to keep them on the sidelines during the holiday season, caroling that the Web was just a passing phase. As late as last year, Robert Nakasone, then Toys "R" Us CEO, was more eager to talk about store redesign than Web strategy. Toys "R" Us has had problems with its stores...
...last Christmas, eToys proved you could sell Barbies and Brio trains on the Web, doing $20 million in sales and capturing more than 50% of the online toy biz. So this year off-line players had no choice but to go cyber and--surprise, surprise--they've been up to the task. Toys "R" Us, the bumbling, old-economy slow mover, has in the past two quarters come on like light sabers in the toy space, setting up a subsidiary, Toysrus.com and prepping that company to go public sometime next year...
Mighty America Online just signed up to help pass out the punch. Last week Wal-Mart and AOL confirmed plans to launch a co-branded, low-cost Internet service by next spring. In-store kiosks will help introduce shopping at wal-mart.com--and probably the new ISP--to the yet-untapped market strolling Wal-Mart's aisles...