Word: latelies
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Dates: during 1980-1989
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...Things have changed for the better, but the struggle is not linear. It's dynamic and ever changing. Jesse Owens and Joe Louis struggled for the legitimacy of black athletic talent. Later, Jackie Robinson, Bill Russell and others struggled for access. In the late '60s, athletes like Muhammad Ali, Tommie Smith, John Carlos, Arthur Ashe and Kareem ((Abdul-Jabbar)) fought for recognition of the dignity of the black athlete. Now we're in the struggle for power, and that's the most difficult of all. If we can broaden democratic participation in sports, then there is at least the possibility...
...endure. Its producers have received badly needed funding in the form of a $100,000 grant from the Rockefeller Foundation and $25,000 from the Carnegie Corporation. The show has also won a satellite slot that will make it available to the nation's 334 PBS stations by late spring. Far from fearing competition from the upstart broadcast, many network staffers are actively rooting for its success. That is one piece of good news about South Africa that everyone can share...
Only once every decade or so, a new cast of characters sweeps into TV commercials and gives the viewing public a more telling picture of the U.S. population as a whole. During the baby-booming 1950s, advertising scenes were filled with contented suburban families. By the late '60s and early '70s, those characters gave way to a groovier generation of young people. In the years following that revolution, advertisers have slavishly followed a maxim that dictates YOUTH SELLS. In TV commercials, young people seemed to be the only ones driving cars, taking vacations and buying insurance...
...late '80s, the time has again come for a fresh cast of characters. This time their faces show the lines of age and experience because the new motto may well be MATURITY SELLS. In a new Eastern Air Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...they concluded that people 50 and up were "the invisible generation." Says Richard Karp, 59, executive vice president of creative services for Grey: "We discovered that a 'Methuselah Syndrome' governed the lives of people in ads. They went straight from the cute 20s to creaky old characters in their late 70s, most wearing wacky clothes. There were very few people in their 40s, and none in their 50s and 60s." Like Karp, senior executives at other agencies realized that their own age group was being left out of the world portrayed in their...