Word: latex
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Dates: during 1930-1939
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...French scientist named Maurice Piettre, when he arrived in the U. S. for a conference on food processing, told of new wrapping material then being tried in France for refrigerated meats. The material was latex-pure natural rubber altered just enough to be workable. The trick sounded good to Dewey and Almy Chemical Co. of Cambridge, Mass., which was already using latex to make low-cost balloons ($2.25) for high-altitude meteorological and cosmic ray observation. The company's researchers set to work devising a commercial method for wrapping poultry and meat in latex...
...wrap a chicken they now stretch a latex bag over the top of a hollow metal cylinder. From the bottom air is withdrawn, sucking the bag in, until it forms a neat lining on the cylinder's walls. The chicken is popped in, air is exhausted from the bag, its mouth is closed. Then as the bag is dipped in warm water, it shrinks to fit skin-tight and almost invisible around the chicken...
Last week "Cryovac" bags were being tested for consumer appeal by four packing companies. A difficulty: some people have a prejudice against rubber as a food wrapper. Dewey and Almy is confident that this will be overcome, since their latex is odorless, tasteless...
Last week the new chief of the U. S. Weather Bureau, Commander Francis Wilton Reichelderfer (TIME, Dec. 26), contemplating with satisfaction his new scientific aids for weather forecasting-such as latex balloons (see col. 1) which ascend to great heights, send down upper-air data by means of automatic radio-made a promise: in the future, the Bureau's weathermen would doctor their daily forecasts less often with the weasel word "probably...
...theme will run through a series of full-page ads, starting in November, in the Druggist's big sister, Hearst's International Cosmopolitan (circulation: 1,850,000), with an added plug for important Druggist customers like Absorbine, Jr. Fletcher's Castoria, Seiberling's Dry-wear Latex Baby Pants. Only cost to them will be $10 worth of products a month as prizes in a window-display contest. Text is being prepared free by eight leading advertising agencies. "Cooper-ating" editorials will be released each month in 20 Hearst daily newspapers (combined circulation...