Word: latex
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Dates: during 1940-1949
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Effusive Abe Spanel, board chairman of the International Latex Corp. (baby pants, girdles, pillows), likes to buy space in newspapers to print his own opinions and those of people he admires (e.g., Sumner Welles, Robert M. Hutchins)-and incidentally to plug his company. In March 1945, Pegler took off on Businessman Spanel and his ads, saying one was "a poetic construction well expressing the attitude of some demagogues of the extreme left ... A native of Russia and an admirer of the Soviet system might be pardoned in the error." The Journal-American headlined the column: AMERICAN PAPERS SELL ADVERTISING SPACE...
Made of thin Neoprene latex (synthetic rubber), the balloon was about 17 feet in diameter while on the ground. It was partially inflated with hydrogen, which expanded it into a sphere only when it reached 35,000 feet. Rising still higher, the balloon stretched itself to 75 feet in diameter before it finally burst...
Rested Trees. The trees, untapped by the Japs for years, were ready to ooze latex far faster than they normally did. But production will be comparatively small until the managers of the big estates, who were chased out or imprisoned by the Japs, return. There were 1,400 in Malaya before the war. Now there are only 120. Many are still recuperating in England and Australia from the starvation of concentration camps. Nevertheless, production of natural rubber (not nearly as vital at present as tin to the U.S.) is expected to be up to 25 or 30% of normal...
...Last week the International Latex Corp., whose Playtex girdle "controls but does not constrict or bind," enthusiastically reprinted the letter in newspaper...
Richard Mortimer's excitement was dampened by professional botanists, pend ing further inquiry. Many a weed contains latex: for example, swamp milkweed yields 45 Ib. per acre, goldenrod 75 Ib. But 4,000 Ib. per acre is ten times as much as the average output of Malaya's richest rubber plantations...