Word: latex
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Dates: during 1950-1959
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...SPANEL CHAIRMAN OF THE BOARD INTERNATIONAL LATEX CORP. PRINCETON...
...somehow to be combined with the bread-and-butter necessity of working in commercials. Home solved the problem by moving Arlene in front of a plain backdrop whenever it was time to deliver the hard sell, and she switched effortlessly from the wonders of Washington to the durability of Latex paint or the tastiness of Star-Kist tuna...
...broke. In general diversification is along two broad lines. A company may start making new products closely related to the old (e.g., Kelvinator added washing machines to its appliance line), or it may step boldly into some completely new field (e.g., Stanley Warner Corp. took over International Latex, thus moving from theaters into girdles, baby pants and foam pillows...
...RUBBER and Britain's Dunlop Rubber Co. Ltd. have made peace with the Justice Department after six years of fighting a suit charging them with a cartel to divide up world markets in natural latex, rubber thread and elastic yarn. Though U.S. Rubber denies violating the antitrust laws, it has signed a consent decree promising to make its patents available to competitors at reasonable fees, and to manage separately companies jointly owned with Dunlop...
Floor Plaster. A new, concrete-like material which can be used as a flooring or in place of wall plaster is being marketed by Surface Coatings, Inc. of Atlanta. Water resistant and able to withstand heavier shocks than either plaster or regular concrete, it is made with a latex and water binder which makes it stick to masonry, plaster, wood, glass or metal. As terrazo flooring, it needs to be applied only a quarter inch thick, compared to the usual 1 to 1½ in. Price: 75? per sq. ft. for terrazo flooring...