Word: lather
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Dates: during 1960-1969
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...marble statues. There have been pens that write on butter, watches for attachment to boat propellers, electric shavers for Georgians who want to shave peaches and for kids who like to shave balloons. But the season's most ingenious problem-solver is just gurgling in: an instant lather for men who like to shave under water...
...underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...