Word: lathis
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Dates: during 1970-1979
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...last year, it has sold almost as many wide-bodies as Boeing and more than McDonnell Douglas and Lockheed. These two companies have run out of steam because neither has launched a new model for the short-to medium-haul market. Says the consortium's French president, Bernard Lathière: "Three years ago, there were three major companies in the [jumbo] market-Boeing, McDonnell Douglas and Lockheed. Today there are two-Boeing and Airbus...
Only 65 Airbuses are in service, but the consortium has 177 firm orders and 93 options from 21 airlines. It also has strong prospects for further buys from carriers that are not now customers, including Air Afrique, Britain's Laker Airways and Japan's domestic TOA. Lathière insists that present customers alone assure the consortium of the 360 sales it needs to break even on the A300, the 251-to 336-seat prime Airbus model...
...Lathière hopes the Airbus will redress an imbalance that has long irritated Europeans. Says he: "Europe buys 25% of the world's planes, but as manufacturers we get only 2% of the business. The U.S. plane industry will not suffer if its share of the world sales declines somewhat to 75%." Despite the burst of business for Airbus, Boeing has received 229 orders and options for the 767 and the 757. Moreover, before it made its Airbus buy, Lufthansa placed a $1.2 billion order for 32 Boeing 737s and 24 options, the largest plane deal ever made...
...between rich and poor countries, it is precisely the very poor who are suffering most from the quadrupled world price of oil. Called the "Fourth World" by World Bank President Robert McNamara, they comprise nearly one billion people in some 40 underdeveloped nations in Africa, Asia and Lathi America. For them, today's price of energy and key petroleum-based products?fertilizer, chemicals and drugs ?has meant a further reduction in an already pitifully low living standard...