Word: latinas
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Dates: during 2000-2009
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Indeed, consumers today have far more choices and, with their greater ethnic diversity and the blurring of gender roles, are far more difficult to stereotype. A woman who checked the "Hispanic" box on her census form could easily prefer Vogue magazine to Latina. "Not only is the world less homogeneous today, but even in the past, we assumed the world was more homogeneous than it actually was," says John Karlson, senior vice president of strategic development at Martin/Williams, an advertising agency based in Minneapolis, Minn. "People's identities are much more wrapped up in their hobbies, sports teams, political affiliations...
...million purple diamond perched on her right hand--a makeup gift, presumably, from her embattled husband. But it was Vanessa's shirt that caught the eye of fashion watchers. Under her wrap sweater, Vanessa wore a simple top with one word boldly printed across the front: LATINA...
Although Vanessa Bryant is Latina, you don't have to be Hispanic to wear phrases such as CHICA, MAMACITA and NO PROBLEMA on your chest these days. Tops, T shirts, hoodies and hats featuring Spanish words or showcasing Latin sports teams are selling briskly to Latinos and non-Latinos alike...
...According to Susan Porjes, a retail analyst based in Honolulu, Hispanic parents spend a higher percentage of their income on children's clothing than other ethnic groups do. That helps explain why Target has licensed characters from the Nickelodeon show Dora the Explorer (whose title character is Latina) and why Kmart has signed the Mexican pop singer Thalia to develop a line of clothing...
...Ellen Halbert, a nationally known victims' advocate who in 1986 was raped, stabbed, beaten in the head with a hammer and left for dead. The only nonlawyer on the committee, she is director of Earle's victim-witness division. Other members include Patricia Barrera, a devoutly Roman Catholic Latina who has a stained-glass cross affixed to her window and tries to reconcile her church's opposition to the death penalty with her duties as a prosecutor; Buddy Meyer, the gruff head of the trial division, who has a handlebar mustache and a picture of a Texas Ranger...