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Word: latinate (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...physician father-in-law, it looks like a cola and tastes like a blend of cola, cherry and cream soda. The commercials stress the theme that, though many people are reluctant to try it, they like it once they take the plunge. Their approaches range from the outrageous (a Latin dictator besieged in his palace by a howling mob demanding that he take a sip) to the smirking (a lothario urging an innocent girl to "come on" try it, while she purrs the puritan objection: "My parents." Not until the end of the commercial is it made entirely clear that...

Author: /time Magazine | Title: MARKETING: Likable Lilliputian | 7/3/1972 | See Source »

Last week TIME'S advertising/marketing representatives from round the world met in New York City for the first international sales conference in seven years. The edition of TIME you WILLIAM DOERNER are now reading is one of six-for the U.S., Canada, Latin America, the Atlantic area, Asia and the South Pacific. This year more than 2,000 companies will buy advertising space in the international editions alone, choosing from among more than 100 regional advertising sub-editions in order to reach specific segments of a truly multinational audience; of TIME'S more than 5,000,000 readers...

Author: /time Magazine | Title: A Letter From The Publisher, Jun. 26, 1972 | 6/26/1972 | See Source »

President Richard Nixon first invited Luis Echeverria, the President of Mexico, to visit Washington back in 1970, but not until this spring was the trip firmly scheduled. Echeverria's countrymen interpreted the delay as just one more sign that Latin America ranks disgracefully low on Washington's scale of priorities. The Mexicans were doubly miffed last December when Nixon described Brazil, a military dictatorship but economically booming, as a model for Latin America. When the White House let it be known that Nixon would give Echeverria some moon rocks on his visit to the U.S. last week, Mexico...

Author: /time Magazine | Title: The World: Blunt Words from Mexico | 6/26/1972 | See Source »

Unlike most Latin American visitors, Echeverria spoke bluntly. The pollution of the Colorado, he told a joint session of Congress, was "an unacceptable form of discrimination" against his country. Mexicans, he insisted, "have had enough of champagne and banquets. We need a positive attitude." A day later, he reported one positive result: a firm commitment by Nixon that the situation in the Mexicali Valley would be "improved immediately...

Author: /time Magazine | Title: The World: Blunt Words from Mexico | 6/26/1972 | See Source »

...magical invocation of success in the hunt. The astrology so many millions follow today is a direct legacy from the astronomer priests of Babylonia. Even when Christianity spread through Europe, many in the countryside kept their rustic rites along with the new religion. ("Pagan" stems from the Latin paganus meaning "country dweller" and "heathen" from "dweller on the heath.") For centuries, magical arts and Christianity lived in uneasy coexistence, as they still do in Latin American countries. But then, out of ancient lore and the minds of medieval churchmen, came the Devil...

Author: /time Magazine | Title: The Occult: A Substitute Faith | 6/19/1972 | See Source »

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