Word: latinization
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...American love story between East High's basketball star, Troy, and math ace Gabriella has proven a triumph not just for Disney - which has reaped around $680 million in retail sales from the franchise to date - but for cultural globalization. In Latin America, HSM concerts play 50,000-seat stadiums. Swedes and Puerto Ricans, Mexicans and Poles have been among the millions to take in HSM: The Ice Tour, which has three worldwide touring companies. The stage show has played in dozens of cities worldwide, including Beirut, where it premiered during violent clashes. On HSM web forums, fans from Madagascar...
...programming and marketing. You go different places to reach different people." The franchise had good timing; HSM's appearance coincided with the rise of a global middle class that's equipped to absorb it. When it first came out in 2006, the newly minted consumers in the Middle East, Latin America and Asia had the TVs to watch it on; their kids could keep the buzz alive via Internet and cell phone. After the movie aired on Chinese TV, Ross called his man in Beijing to ask for viewer numbers. "Oh, above average," came the response. "About 50 million...
...some markets, Disney has gone so far as to nest one franchise inside another. In Latin America, it's created local HSM brands that don't compete with the American version but riff off its popularity with new movies tailored to the local market. This summer came the release of two Spanish-language feature films - High School Musical: El Desafio - one for the Mexican market, and the other for the Argentinian one. These franchises within franchises, says Diego Lerner, president of Disney Latin America, build "closer links with the communities we're aiming for and respect the local cultural environment...
...this gift will encourage future donations, particularly in non-Western art. For Molesworth, “One of the things we need to do in the first half of the century is to expand our collection to reflect developments and traditions in other parts of the world, most significantly Latin America.” Not only would this make the Harvard Art Museum’s collection more diverse and exciting, it could potentially serve as a valuable teaching tool for classes that explore art outside the Western tradition...
...city in the world. Still, as I've recounted my experience to Chilean friends, I've been struck by their response: Rather than a commonplace experience, they regard it as a depressing sign of changing times - an indication that Santiago, long regarded as the safest capital city in Latin America, has a growing crime problem...